Bite Right

The healthy food choice initiative...



Healthy Living Blueprint for Schools

bite right is the new Healthy Food Choice initiative developed by EATdot.

EATdot takes the Healthy Living Blueprint for Schools very seriously and we believe that we have a duty to ensure that we provide relevant guidance to our EATdot Schools around the UK.

We know from experience that promoting a healthy lifestyle is not easy but we are working hard to ensure that when a consumer makes their choice at the counter, they seriously consider a wholesome food item rather than the fast food alternatives that have become so popular over recent years.

bite right is due to launch Nationally in January 2005 when every menu will be labelled with bite right alternatives.

By introducing bite right we will ensure that consumers are in a much better position to choose foods that have a low fat, sugar or salt content.