EATdot Was established in 1999 and was the product of years of experience. It has made its mark on the UK School food service sector and one reason is that financial performance has been outstanding, even during the sharp decreases in uptake experienced immediately after the Jamie Oliver exposé.
When EATdot is introduced, sales typically increase by an average of 20% and in many cases 30-35%. As each new School year starts, with an average 14% of new consumers joining School via Year Seven, the marketing plan is focussed on capturing and keeping these new consumers and so further reducing the cost of food services.
We would be very pleased to provide references in relation to finacial performance upon request.
One of the reasons why financial performance is so impressive relates to the supply of commodities arranged by EATdot on behalf of Schools. Basic commodities are obtained via the EATdot Supply Line which is managed by leading buying group Acquire.
Local suppliers of fresh fruit and vegetables, fresh meat, bread and milk can also be used as they can offer improved value for money, price and quality as well improved local service levels.
EATdot works closely with Acquire to ensure that the product ranges made available reflect the requirements of the Schools and, most importantly, that commodities are supplied at prices that will maintain the profit margin that has been forecast in the budget.
Schools will also benefit by collecting Acquire Purchase Points™. Points can be redeemed for a wide range of catering light equipment or high street retail vouchers.