The look...
EATdot provides a full range of marketing and merchandising materials. New EATdot Schools receive an extensive "Starter Pack" of signs and point of sale items free of charge.
Although a makeover is entirely optional most really successful Units have installed servery signs, wall signage and in most cases re-decorated the area in the EATdot primary colour scheme. The transformation is simple to carry out and does not involve the purchase of new equipment.
It is important to note that the makeover and signage system is optional - some schools prefer to use their own identity and/or marketing approach and we are happy to accommodate this position.
Food Promotions are marketed via a highly simple but effective use of the EATdot logo.
Perhaps most importantly we have introduced the e-me@l - This is an all-in option that can be offered as a Free School Meal combo thus helping to reduce any stigma that may be attached to pupils who are entitled.
Retail products can be sold under the e@t.extras banner and till point merchandising units are available for popular "distress" items such as tights, lip salve etc.
So as to maintain interest in the service EATdot runs a continual programme of Theme days, Special Days and supplier sponsored promotions.