The Look
EATdot provides a full range of marketing and merchandising materials. New EATdot Schools receive an extensive "Starter Pack" of signs and point of sale items free of charge.
Although a makeover is entirely optional most really successful Units have installed servery signs, wall signage and in most cases re-decorated the area in the EATdot primary colour scheme. The transformation is simple to carry out and does not involve the purchase of new equipment.
Food Promotions are marketed via a highly simple but effective use of the EATdot logo.
Perhaps most importantly we have introduced the e-me@l - This is an all-in option that can be offered as a Free School Meal combo thus helping to reduce any stigma that may be attached to pupils who are entitled.
Retail products can be sold under the e@t.extras banner and till point merchandising units are available for popular "distress" items such as tights, lip salve etc.
So as to maintain interest in the service EATdot runs a continual programme of Theme days, Special Days and supplier sponsored promotions.